Flebliv – Healthy Circulation Campaign

Categories

Advertising & Branding, Character Design & Editorial Portrait

Client

Natulab

Project

Product Launch Campaign

Services

Character Design
Advertising Illustration
Visual Storytelling

Year

2013

VIVID Fitness Studio sought a visual identity that pulsed with energy. In a market saturated with generic stock photography, the Studio was tasked with creating a proprietary brand ambassador: the “Gym Girl.” A character designed not only to represent fitness but to embody the brand’s core values of confidence, strength, and vibrant self-expression.

The agency provided a character reference as a starting point, but we agreed to go beyond a simple reproduction. The studio negotiated the development of a unique character that carried our specific artistic identity while acknowledging the essence of the original reference. This collaborative decision allowed us to create a stylized, animation-inspired protagonist that injected humor and personality into the campaign, rather than just a generic mascot.

The final visual reinforces the product’s promise of a safe and comfortable journey through welcoming lighting and expressive design. The result is a strong advertising piece that stands out in the pharmaceutical market by prioritizing the narrative and artistic design of the character over clinical coldness.