Gran Vizir VIP Lounge: The Fairy Tale Remix
Categories
Advertising & Branding, Director’s Cut
Client
Gran Vizir VIP Lounge (Recife Carnival).
Project
Visual Identity & Scenography Concept.
Services
Visual Identity
Character Design
Illustration
AI Scenography Concept
Art Direction
Year
2013
From 2D Flyer to Immersive 3D World.
The Challenge (2013):
The brief was a “Fairy Tale Remix” for a massive VIP lounge at Brazil’s Carnival. The concept: A Prince Charming carrying a “Modern Cinderella” in denim shorts. While the illustration anchored the print campaign (flyers, billboards), the logistical limits of 2013 meant the rich background details never made it into the physical event decor. The vision remained flattened on paper.
The Hybrid Evolution (2025):
Using this project as a benchmark for “Hybrid Creativity,” I revisited the original assets to unlock their full spatial potential.
- Deep Artistry: The foundation remains the 2013 hand-drawn pencil sketch. The anatomy and expression are 100% human logic; AI didn’t invent the pose, it simply polished the surface.
- AI Scenography: Using Generative AI (ControlNet + Depth Map), I “exploded” the 2D illustration into a photorealistic 3D environment. The painted sun became a physical chandelier; the stylized vines became structural columns.
The Outcome:
This “Director’s Cut” proves that a strong illustration is not just a picture—it’s a blueprint. By combining traditional draftsmanship with AI spatial visualization, we can now offer clients not just a key visual, but a complete, immersive brand world ready for production.
